Dorset Hosting: Blog » 2008 » March
March 5, 2008
The Importance of Google Page Rank
Getting a new site page indexed and ranked are two things everyone should take into account. With all the competing web sites out there the importance of page rank becomes a top priority so that you can get free traffic and thus make money online.
There is no use to have the most informative website & unfortunately no one knows about it. Have you ever thought why your competitors always on the top positions and your website every time getting into the flux.
What is Page Rank?
Page ranks are defined numerically, from 1 through 10 - 10, being the highest. Very few pages have a page rank of 10, and anything above a 6 is considered very well. There are many factors that determine a page’s rank, but the main variable seems to be based on how many websites link to your page.
Search engines rank Websites based on two major factors:
• Very exclusive content with related keywords in the body
• Link popularity - number of back links on your Website.
Importance of Page Rank:
Page rank is extremely important, in that it determines how high you get on search engine results. And just as it’s helpful to have your incoming links be from reputable, trusted, relevant sites, your outbound links will also be more valuable to those pages you do link out to.
The higher your page ranking, the more desirable a link from your page will be to others - Including those willing to pay for said link.
Various ways to increase your page rank:
• Build more pages: Make sure to have at least 8 relevant pages including the main page, in order to have a healthy amount of content.
• How To Generate More At Cost: Getting a high ranking site to link to you isn’t always the easiest thing to do. Sometimes it is necessary to buy that privilege via ads.
• Create Internal Links: Not only are you creating another link for the crawler, you’re also making it convenient for your guest to find that page right then and there, if they so desire.
• Utilize Free Directory listings: They may not always be big high ranking sites, but they are an easy way to get your name out there.
• Avoid Dead-end Links: Make sure every page has a door out, other than a back button
Google uses a number of patented algorithms to determine the exact ranking of every indexed website. They also attempt to index as many websites and pages as they can possibly find. In order to do this they utilize tens of thousands of different hosts and over a dozen data centers.
Other important factors that determine your ranking are the architecture of the site, relevant keywords, title, underlying code and content of the site for making your site more appealing to the search engines.
Page rank is not the be all and end all, and people should not become too angry if they are not able to for example obtain a page rank five straight away. I believe hard work pays off and that a website should be seen as a long term project.
Page rank is a very real and vital aspect of web development that should always be kept in mind. Without it, your chance of being found easily on search engines is compromised. With it, you’ll be on your way to a highly successful website.
Source: www.articledepot.co.uk
Filed under: Search Engine Optimisation — admin @ 4:44 pmThe Many Ways of Building Traffic
Now that you know the basics of traffic building, you may feel you’re ready for bigger things. You already have relevant content arranged in a professional layout and popular keywords sprinkled over your articles. It’s time to move on to intermediate ways of web site traffic building. It’s time to learn about creating back-links or inbound links, which are links that direct back to your site.
The more links that direct back to your site, the higher up your site is in search engine rankings. There is also a much greater chance for first-time visitors to stumble upon your site because its URL is accessible from a lot of places online.
There are a number of ways to create back-links to your site. Here are some:
1.) Write articles related to your site’s topic and submit them to article directories. Make sure that your resource box at the bottom includes a link back to your site.
2.) Keep a blog alongside with your site is one of the latest methods of web site traffic building. A blog allows a less formal and more conversational means of communication for your visitors. This encourages interaction between you and your readers, giving them a reason to visit over and over again. Make sure to include links to your site in your blog so that your readers can check it out.
3.) Enroll your site in a reputable pay-per-click advertising program. You bid on keywords that you think your target audience will use to search for sites such as yours. If you win the bidding, your site will appear in the top rankings of the pay-per-click search engine you enrolled in. You need to shell out a bit of money for this one, but the return of investment makes it a cost effective method of web site traffic building.
Source: www.articledepot.co.uk
Filed under: Search Engine Optimisation — admin @ 4:39 pmWhat is Link Baiting?
Link Baiting is the process of baiting online visitors to place links on an element within a website. The bait can be in the form of content or any other exciting feature that can attract web users.
Based on the principle of viral marketing, this link building technique has become exceedingly popular in recent times. Not only can it increase the number of links pointing to a web page, but also ensure they come from relevant, good quality sources.
The best way to go about link baiting is by devising a small publicity campaign around the feature that you want to be linked. You can make use of blogs, forums, online communities, et al, to spread word about the piece. If users find your piece impelling, they will, automatically, link to it. This means, you get effective back links without actually going around requesting for the same!
Listed below are some of the easiest link baiting techniques:
* Provide information that your users may find useful. You can also guide them on how to go about a certain task.
* Spread news about latest developments in your industry. People like to keep themselves updated about the world, and will be drawn to your bait.
* Offer something humorous or controversial. In both cases, you will be able to catch the attention of a visitor. However, when you write something controversial, make sure you have strong justifications for the same.
Try these baits and you will be able to attract the ‘big fish’ – web traffic!
Source: www.articledepot.co.uk
Filed under: Search Engine Optimisation — admin @ 4:37 pm Newer Posts »